Seed Group partners with Tyde Digital to bring its operation intelligence platform to the region's leading enterprises

Dubai, UAE—24 August 2026—Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has entered into a partnership with Dubai-based firm Tyde Digital to accelerate the deployment of its enterprise operational intelligence platform. Under the agreement, the company will build on its existing presence in the UAE and explore further opportunities across neighbouring markets. Seed Group will support this expansion by helping Tyde Digital connect with relevant organisations and decision-makers across its regional network.

The partnership is expected to broaden Tyde Digital’s reach across the Middle East and North Africa (MENA), particularly among enterprises, family-owned conglomerates and private-equity-backed groups looking to strengthen how they operate ahead of growth, investment or ownership transitions. This builds on the company’s work to date, where they have delivered successfully in the energy and ports sectors, including at Port of NEOM, RAKGAS & CCED. Tyde Digital’s work in the energy sector was recognised at the WESCA World Energy Supply Chain awards.

Tyde Digital is the operational brain of enterprise. It connects processes, people, systems, data, controls and risk into one living, governed model of how the organisation actually works —  replacing the fragmented, point-in-time view left behind by traditional approaches.

This visibility is becoming essential for AI adoption. Organisations cannot effectively govern AI agents or their access to processes they cannot see, understand or control. The same operational foundation that enables continuous performance improvement also enables safe, accountable and scalable AI deployment.

Tyde Digital gives organisations that foundation — a connected, continuously evolving operational model that makes the business visible, governable and ready to improve.

“Most companies can tell you how they performed last quarter,” said Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum. “Very few can tell you how well they are actually run. Tyde measures that, and then helps put it right. As businesses across the region grow and become more complex, that kind of operational clarity becomes increasingly important, and we believe Tyde has a strong role to play.”

“This partnership is a great example of what makes the UAE such an exciting place to do business — there’s a shared ambition to create value, and things can move quickly,” said Martyn Cowie, Managing Partner of Tyde Digital. “We met at the World Future Energy Summit in January, and within a few months we turned that first conversation into a formal partnership. We’re really excited about what we can build together — creating new opportunities for businesses across the UAE, strengthening our relationships with government and industry, staying close to the latest developments in environmental and AI regulation. We see this as the start of something really exciting.”

About Tyde Digital

Tyde Digital is the operational brain of enterprise. It connects processes, people, systems, data, controls and risk into one living, governed model of how an organisation actually works — replacing fragmented, point-in-time views with a single source of operational truth. That model is Operate.

Every process has ownership, every system and data flow is connected to the processes it supports, and governance is embedded directly into the operating model. Leaders can interact with the organisation’s operational reality through natural language, with responses grounded in governed data and permissions. Audit can independently assess the live state without altering it. Every client reaches Operate through Transform — a structured engagement that establishes the organisation’s operational reality, identifies opportunities for improvement and measures maturity through TOMI (Tyde Operational Maturity Index).

Founded in Dubai in 2021 and headquartered at One Central, Tyde Digital works with founder-led businesses, large enterprises, private equity and group portfolios, across all sectors. Tyde Digital makes the enterprise visible, governable and continuously improvable — providing the operational foundation for better performance and responsible AI adoption. For more information, visit www.tydedigital.com.

About Seed Group

For over 20 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East and North Africa region through the support and strong base of regional connections of the Seed Group. The Group’s goal is to create mutually beneficial partnerships with multinational organisations and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region, helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria. For more information, visit www.seedgroup.com.

Tyde Digital Media Contact

Martyn Cowie
martyn@tydedigital.com

Seed Group Media Contact

Nomarie Jean Lacsamana
jean@seedgroup.com
+971 4 373 5068