About Seed Group

A strategically positioned business launchpad

Seed Group acts as a springboard for new as well as established businesses and start-ups willing to expand their footprint in Europe, Asia, the Middle East and North Africa while enjoying the benefits of Dubai’s stable economy, favourable time zone, supportive government policies, a burgeoning business ecosystem, lucrative subsidies, and easy access to new markets.

Unrivalled business connections

With unrivaled business connections, we foster strategic partnerships at the highest level, helping your company to excel. We invest in and partner with leading global companies across a diverse portfolio of industries, leveraging The Private Office management team's wealth of expertise. After identifying potential partners, we present them to an Executive Committee for approval. If successful, Senior Managers from the International Ventures team will analyse the product or service to determine how we can best accelerate success in the Middle East.

Sector Diversity:
Industries we work in

Seed Group works with a diverse portfolio of companies dealing in sectors such as artificial intelligence, machine learning, blockchain, telecommunications, hospitality, real estate, healthcare, FinTech, contactless payments and tourism. Our greatest strength lies in forming strategic partnerships with organisations looking to positively disrupt the business ecosystem with their cutting-edge solutions and products, and cement a flourishing presence in the region.

Digital Initiative:
Objectives with which our programs are aligned

Seed Group develops strategic goals that align with the future programmes of the United Arab Emirates government. These innovative projects encompass ‘Dubai Economic Agenda (D33)’, aimed at doubling Dubai’s GDP by 2033, and the ‘UAE Centennial 2071’, which is centred on positioning the UAE as the world's premier nation by 2071.

Senior Management & Advisory Team

The Senior Management and Advisory Team at Seed Group operates in diverse sectors, including technology, healthcare, tourism and hospitality, and real estate. Since its inception in 2000, Seed Group has become a leader in attracting top talent from various business sectors.


23 min 11 sec

Watch the video:
The Seed Group story

Watch this full version of our three-part mini-series featuring our CEO, Hisham Al Gurg, and understand the story of Seed Group’s humble beginnings, its relationship with the royal family, and why its business model has led it to become one of the fast-emerging companies in the UAE, effectively helping businesses across all industries attain their goals in the region.

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