Seed Group partner SentiOne collaborates with e& enterprise to offer omnichannel conversational AI solutions

Partner of Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, Poland-based conversational Artificial Intelligence (AI) platform SentiOne, has joined hands with e& enterprise, one of the biggest technological conglomerates in MENA to offer Omni Channel Conversational AI, sentiment analysis and social listening solutions to government institutions and enterprises in the UAE and MENA.

The partnership seeks to bring customer service automation powered by artificial intelligence algorithms to the MENA region. Signed on the 24th of August 2022, the agreement will start in the UAE and plans to expand further into 16 markets where e& Group operates.

The main aim of the collaboration will be to equip e& enterprise business customers with the state-of-the-art omnichannel conversational AI platform — SentiOne Automate — to build custom automation solutions based on SentiOne’s chatbot, voice-bot, and automated messaging platform. Such solutions will allow businesses in the UAE and the region to automate their processes by up to 50%, reduce costs, increase ROI, and increase customer satisfaction by providing round-the-clock, high-quality customer service.

This partnership was facilitated by Seed Group, SentiOne’s business partner in the MENA region, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum. Both companies signed a partnership agreement on the 8th of June 2021 that aimed to boost AI adoption in the UAE.

Since the partnership in June 2021, Seed Group has assisted SentiOne in connecting with the right audience, finding new potential customers, accessing top decision-makers in the government as well as private sectors, and marketing their AI-based technologies and services effectively in the region.

As the companies in the UAE and the Middle East fast adopted AI-enabled technologies and data analytics to cut costs, improve efficiency, and increase sales and customer satisfaction, SentiOne got an opportunity to succeed and flourish in the region under Seed Group’s guidance. The association of the two has acted as a catalyst in speeding up the commercial adoption of AI and related tools across the region.

About SentiOne

Founded in 2011, SentiOne supports brands with AI-powered customer service automation. The solutions range from online listening and fully-integrated customer contact centres to new-generation conversational bots. 

The team of world-class professionals, engineers, and analysts has been recognised by many awards, such as EY Entrepreneur of the Year and Deloitte Technology Fast 500 EMEA and Top 20 Scaleup in Europe. The backbone of SentiOne’s product is AI technology built in cooperation with top European universities. Using datasets from social listening, SentiOne’s system can achieve high accuracy in processing conversations from any field. This allows developing exceptional conversational bots (both in text and voice channels). 

SentiOne solutions have been used worldwide by brands such as Procter&Gamble, McDonald’s, Nike, Unilever, Beiersdorf, Tesco, Starcom, Mindshare, Mediacom, Saatchi&Saatchi, and many others. For more information, visit

SentiOne Media Contact

Agnes Uba
+48 693 705 775

Copyright © 2024 Seed Group. All Rights Reserved.

We use cookies to enhance your experience on our website. If you continue using this website, we assume that you agree with these. Learn more.