Seed Group partner Beaconsmind onboards BFL Group, a leading international off-price retailer

Seed Group Partner Beaconsmind Onboards BFL Group, a Leading International Off-Price Retailer

Dubai, United Arab Emirates and Zurich, Switzerland—20 June 2022—Seed Group partner beaconsmind AG, a leading SaaS provider in the field of location-based marketing (LBM) and analytics, has contracted BFL Group as a new client.

The company, headquartered in the United Arab Emirates (UAE), is one of the world’s leading off-price retailers in the fashion, gaming, and household goods sectors. Under the umbrella of the BFL Group are brands such as Brands For Less, Toys For Less, Homes For Less, and Mumuso.

In addition, BFL Group is the exclusive premium partner of Tchibo in the MENA region. The location-based marketing and analytics solution from beaconsmind will initially be used in several stores in the United Arab Emirates. The use of beaconsmind’s solutions will be extended to BFL Group’s brick-and-mortar shops in the company’s other country markets. In total, the BFL Group and its brands have around 80 stores in the UAE, Lebanon, Oman, Qatar, Kuwait, and Malta.

The cooperation with the BFL Group came about through beaconsmind’s partnership with the Seed Group, a company of the Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, a member of the ruling family of Dubai. Through this partnership, beaconsmind gains direct access to companies and business contacts of the royal family in the UAE and the MENA region and can thus further promote its growth in these regions.

Max Weiland, Chief Executive Officer of beaconsmind, said: “Only a few weeks after we strengthened our sales team in the Middle East and India, among others, we can already report significant new client success. The BFL Group is already one of the world’s leading off-price retailers and continues to expand. We are very pleased to be able to accompany them and provide dynamic growth impulses with our solutions.”

Since the partnership, Seed Group has assisted beaconsmind in connecting with the right audience, finding new potential customers, accessing top decision-makers in the government as well as private sectors, and marketing their technologies and services effectively in the region.

About beaconsmind

Founded in 2015 in Switzerland, beaconsmind AG is a pioneer in the field of location-based marketing (LBM) software for retail chains. By fitting stores with Bluetooth beacons that precisely locate and identify customers, and by integrating its Software Suite, beaconsmind opens a brand-new channel for retailers to interact with their customers. Thanks to its solution, retailers can converge digital and physical shopping and address the convenience gaps of each. The shares of the company (ISIN: CH0451123589 – Ticker: MLBMD) are listed on the Frankfurt Stock Exchange with XETRA trading and on Euronext in Paris. For more information, please visit

Media Contacts

Max Weiland, Founder & CEO
+41 44 380 73-73

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edicto GmbH, Frankfurt (Germany)
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