Op-ed by Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum
Honouring the late His Highness Sheikh Zayed bin Sultan Al Nahyan’s vision and unwavering belief in the importance of preserving the natural environment for future generations, the UAE Cabinet has given its nod to the 2024 development plan, placing sustainability at the forefront of national priorities. For me, this strategic decision is not just a milestone but a tremendous opportunity for companies dedicated to sustainability, especially those looking to make their mark in the Middle East.
The 2024 development plan outlines a roadmap to achieve sustainability across sectors. It encompasses initiatives aimed at promoting renewable energy, implementing eco-friendly practices, and adopting policies that harmonise economic growth with environmental protection. This approach acknowledges the interconnection between economic and social factors to ensure a greener future for both the UAE and its people.
The private sector, as we are, has a critical role in catalysing the sustainability revolution. At Seed Group, we have long believed that businesses can operate in harmony with nature. We are committed to incorporating sustainable practices into all aspects of our operations, including our partnerships and our investment portfolio. While pursuing sustainability is not always easy, it is precisely in this area that we encounter opportunities for innovation and partnership as well as a truly transformational change.
Following through on this, we have partnered with visionary companies like BlueBell Index and Farm to Plate, among others, which are indicative of our dedication to helping drive the nation’s sustainability agenda forward.
Farm to Plate, a revolutionary tech-aided platform, works towards revolutionising the food supply chain through blockchain technology, whereas Bluebell Index connects landowners to the global market for environmental assets. Through our extensive network and influential position, Seed Group is dedicated to amplifying our partners’ reach, connecting them with key decision-makers, and supporting them in their mission of promoting environmental sustainability.
Overall, the UAE’s 2024 development plan presents a multitude of benefits for companies dedicated to sustainability. The plan creates an ecosystem in which sustainability-focused businesses can thrive, contributing meaningfully to the nation’s developmental achievements while also benefiting the planet.
As we embark on this journey, Seed Group remains steadfast in its commitment to supporting sustainable initiatives. The UAE’s 2024 development plan serves as an invitation for companies to be catalysts of positive change. With visionary leaders and our continued collective effort, a greener and more equitable world would become a tangible reality.
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