Seed Group Partners with Abaka to Bring the World’s First AI-Powered Digital Saving and Retirement Platform to the UAE

Dubai, United Arab Emirates –21st July 2020 – Seed Group, a subsidiary company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, today announced a strategic partnership with Abaka, the global leader in digital saving and retirement enterprise SaaS solutions, that will allow United Arab Emirates (UAE) financial institutions to integrate ABAKA’s Artificial Financial Intelligence™ technology platform into their core business processes to digitize customer experience, and improve financial education,saving and retirement planning for its residents and citizens.

Considering the huge challenge that the saving and retirement sector faces to produce better outcomes for workers who constantly have to keep up with their savings when there are still limited financial options, ABAKA is the world’s first AI-driven platform that has been developed.

ABAKA streamlines its digital services through AI technology. ABAKA has built the economy applications and seamless data exchange platform enabling FIs to access customer data, build insights and intelligence through conversational AI and hyper-personalised behavioural nudges. It provides digital solutions covering retirement (accumulation, at-retirement and decumulation), banking (PFM, digital savings), wealth and advisory (goal-based investing, data aggregation, advisor lead generation tools and business process automation).


“We are honored to confirm our new strategic partnership with SEED Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum to bring our AI-powered digital solutions to the UAE for the first time“

- Fahd Rachidy, founder & CEO of Abaka

Hisham Al Gurg (left) CEO of The Private Office of Sheikh Saeed Al Maktoum & Seed Group CEO Fahd Rachidy (Right) at the signing ceremony.

“We are honored to confirm our new strategic partnership with Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum to bring our AI-powered digital solutions to the UAE for the first time, “said Fahd Rachidy, founder and CEO of ABAKA. “The UAE is facing the same saving and retirement challenge as many countries around the world: consumers are not saving enough, most do not have a clear financial plan for later life and many cannot access financial advice. “Seed Group shares our vision to help engage more people in financial planning and enable everyone to have a financially secure future. We’re delighted to be working with them towards achieving this goal.”

The National Bonds Corporation’s 2018 Savings Index reveals that more than eight out of 10 people in the UAE claim that they are not saving enough for themselves. With support from the UAE government for the development of initiatives for the “responsible and efficient” adoption of AI in the private sector, as evidenced by the UAE AI strategy, and the launch of the Think AI program in 2019, ABAKA is the leading answer to help everyone make more informed decisions with their finances.


About ABAKA: Interview with CEO Fahd Rachidy

“The utilization of artificial intelligence in the UAE is one thing, financial planning is another,” said Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum. “More than 200 nationalities live in the UAE, but the majority still are almost clueless about planning their retirement. We are confident that through ABAKA’s lead in this regard, the numbers will improve over the next few years, and we are very excited about being part of this mission and helping everyone, citizens and residents, achieve their long-term financial objectives.”

Not so long ago, in December 2019, ABAKA raised $6.5M in Series A funding round from Thames Trust, Ace&Co, and Downing Ventures. To date, the London-based company has raised a total of $10 million in investments, one of the biggest and notable investments in the space of saving and retirement technology.


About Abaka

ABAKA is the global leader in digital saving and retirement enterprise SaaS solutions. Its mission is to make financial security a reality for everyone, starting with saving and retirement planning. ABAKA has created an AI-driven platform that gives the financial services industry the means to engage with their customers – Artificial Financial Intelligence™ – through conversational chatbots and intelligent personalized nudges. For more information, visit

About Seed Group

Over the past 16 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East & North Africa (MENA) region through the support and strong base of regional connections of the Seed Group. The Group’s goal is to create mutually beneficial partnerships with multinational organizations and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria. For more information, visit


Abaka Media Contact

Nick Seymour
Senior Account Manager
+44 (0) 7551 129 500

Janine Savarese
New York
+908 461 5767

Seed Group Media Contact

Nomarie Jean Lacsamana
+971 4 373 5068

Copyright © 2024 Seed Group. All Rights Reserved.

We use cookies to enhance your experience on our website. If you continue using this website, we assume that you agree with these. Learn more.