Seed Group Announces Partnership with X0PA AI in the UAE

Dubai, United Arab Emirates – 13 July 2020 – Seed Group and Singapore-based X0PA AI today announced a strategic partnership, together with The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, to transform the traditional way of hiring in the United Arab Emirates (UAE) and make way for X0PA’s AI-based recruitment platform, bringing together enterprises, institutes of higher learning, governments as well as job seekers and students. The partnership will also lead to X0PA AI’s incorporation in Dubai.

X0PA AI is an Artificial Intelligence Software as a Service (SaaS) platform that aims to save significant time and cost of hiring while achieving the highest level of objectivity by removing unconscious human bias from the hiring process, resulting in a highly capable and diverse workforce based on skills and qualifications. X0PA provides more than 35 powerful features on its recruitment platform, including sourcing, scoring and ranking candidates, interview management and scheduling, interview workflow automation, video interviewing and analytics, and virtual career fairs. X0PA combines advanced algorithms, predictive analytics, natural language processing, and robotic process automation to scale the recruiting process. The platform applies to users across industries and regions from large enterprises looking to hire the best talent to institutes of higher learning for internship placements or scholarship hiring.

The UAE has been forward thinking for many years by being amongst the first nations in the world to make digitalisation a priority.

- Nina Alag Suri, CEO, X0PA AI

“The digital agenda is part of its wider economic development and diversification of the economy. At X0PA, we are proud to announce our entry into this technologically advanced market and we really could not have asked for a better partner than Seed. We are very excited with our growth prospects in UAE”, Nina added.

Companies across sectors in the UAE are encouraged to engage in technological transformation, and the human resource sector is no exception. The Government of Dubai feels that it is important to embrace the use of AI in talent management and acquisition in order to maximize its full potential as laid out in its UAE Strategy for Artificial Intelligence Strategy. This is also in line with the broader purpose of the Smart Dubai Initiative which calls for a move towards AI adoption across public services. In a statement released by the UAE Vice President and Prime Minister and Ruler of Dubai, Sheikh Mohammed bin Rashid following the launch of the 10-year National Artificial Intelligence Strategy 2031, he highlighted the goal of making the UAE the world’s most prepared country for artificial intelligence.

Through a strong government network and connections of the Seed Group, X0PA will embark on targeting public entities in Dubai and work to ensure that each client’s specific needs are met, enhancing the hiring and selection process to ensure the best fit of talents to jobs in Dubai.

“The UAE government has been very clear and specific about its goals in line with advanced technology and the use of artificial intelligence, and we are very excited to have X0PA AI join this mission,” said Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum. “X0PA AI’s platform will not only help in our government’s AI mission but also will gradually reduce time and cost spent in recruitment”.

20 min 4 sec

About X0PA Ai: Interview with the CEO Nina Alag Suri

About X0PA AI

X0PA AI is a strategic partner of Microsoft and the company has developed cloud-based tools and products to enhance the hiring and selection processes for government, academia and enterprises. X0PA was also recently recognized by IDC as one of the top AI-automation Innovators in 2019 for APAC. For more information, visit

About Seed Group

Over the past 16 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East & North Africa (MENA) region through the support and strong base of regional connections of the Seed Group. The Group’s goal is to create mutually beneficial partnerships with multinational organizations and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria. For more information, visit


X0PA AI Media Contact

Debra Liane Peter
+65 9856 7010

Seed Group Media Contact

Nomarie Jean Lacsamana
+971 4 373 5068

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