Seed Group and LEGALFLY develop a union to optimise AI legal solutions for operational excellence in the UAE

⬇ Download PDF: Press release on the partnership announcement between Seed Group and LEGALFLY

Dubai, UAE; Ghent, Belgium—21 October 2025—Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has announced a strategic association with LEGALFLY, a legal AI innovator headquartered in Ghent, Belgium. This move is set to bring cutting-edge legal technology to the UAE, helping enterprises streamline contract management, accelerate compliance processes, and fuel operational efficiency across multiple industries.

Founded in 2023, LEGALFLY provides an AI-native workspace for in-house legal, compliance, and procurement teams. Backed by an AED60 million (US$16.4 million) Series A round led by Notion Capital, the start-up firm has quickly gained trust among leading European law firms and financial institutions. Its AI agents manage contract review, compliance checks, and policy advice, helping businesses reduce onboarding time and instantly flag risks. 

In 2025, LEGALFLY grew its operations in Saudi Arabia, working with key clients including the PIF Group and Vision Invest. The company recently opened offices at the Dubai AI Campus within the Dubai International Financial Centre and expanded its team to support regional activities.

Through its alliance with Seed Group, LEGALFLY is drawing on the conglomerate’s over two decades of market knowledge and networks, especially its strong royal affiliations. The collaboration aims to facilitate the company’s operations in the UAE and wider MENA region, with legal AI services designed to improve efficiency and compliance.

“LEGALFLY’s privacy-focused AI tools can speed up contract reviews from weeks to minutes, shorten vendor onboarding by up to 50% and help meet global compliance standards. By uniting Seed Group’s local expertise with LEGALFLY’s novel solutions, we believe this partnership will enhance legal operations in Dubai and the wider region,” said Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum. He affirmed, “The company is a welcome addition to our portfolio of innovative partners across industries and scales.”

Ruben Miessen, CEO and Co-Founder of LEGALFLY added, “Enterprises in the Middle East are not only embracing AI, they’re aiming to lead in it. Partnering with Seed Group ensures LEGALFLY can support that ambition: bringing secure, scalable legal AI to organisations across the region.”

This strategic association will contribute to Dubai’s vision of building a smart economy defined by efficiency, digitalisation, and resilience. It also supports the UAE’s national goals of becoming a global hub for AI innovation and advanced legal-tech adoption.

About LEGALFLY

LEGALFLY is the leading agentic AI workspace for in-house legal, procurement and compliance teams. It is the only Legal AI platform to anonymise all sensitive data before processing begins, ensuring that confidential information is protected at all times. Some of the largest enterprises across Europe use LEGALFLY to streamline contract reviews, drafting, and compliance workflows, saving time and money.

Founded in Belgium in 2023, LEGALFLY’s mission is to empower legal professionals to deliver more value with AI, safely and responsibly. The company has raised over €17 Million from top investors including Notion Capital, redalpine and Fortino capital. For more information about the company, visit www.legalfly.com.

About Seed Group

For over 20 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East and North Africa region through the support and strong base of regional connections of the Seed Group. The Group’s goal is to create mutually beneficial partnerships with multinational organisations and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region, helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria. For more information, visit www.seedgroup.com.

LEGALFLY Media Contact

Gabriel McSweeney
+44 788 742 3990
gabriel.macsweeney@legalfly.com

Seed Group Media Contact

Nomarie Jean Lacsamana
+971 4 373 5068
jean@seedgroup.com