Seed Group allies with Simplifier to scale enterprise low-code development in the UAE

⬇ Download PDF: Press release on the partnership announcement between Seed Group and Simplifier

Dubai, UAE; Bavaria, Germany—28 October 2025—To support the digital transformation of enterprise operations, Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has entered into a strategic cooperation with Simplifier, a low-code platform provider from Germany. This joint venture seeks to meet the rising demand in the UAE for agile business application development.

Simplifier, founded in May 2012 and headquartered in Bavaria, Germany, enables companies to build and integrate applications with minimal programming effort. Focused on seamless SAP integration, the platform is trusted by over 100 SAP customers and has supported the development of more than 10,000 Fiori applications. Its clientele spans multiple industries and includes global names such as Rolls-Royce Power Systems, REWE Digital, and Siemens. With backing from institutional investors PwC and Possehl, Simplifier is expanding into the MENA region to support enterprises modernising their IT ecosystems.

Commenting on the significance of the recently formed partnership, Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said: “The use of low-code platforms is growing quickly around the world, and this change is important in the UAE as organisations work to digitalise their complex operations and optimise legacy systems. Simplifier has a strong track record that fits well with our objective of contributing to the advancement of the country’s digital evolution. Their ability to connect different systems with little programming effort will greatly help both public and private sectors in Dubai and the larger MENA market.”

“Rapid yet sustainable digitalisation with new technologies such as low-code and AI represents a — literally — unlimited, shared responsibility. Our vision is to enable companies around the world to develop their business applications independently and with a significantly better cost-benefit ratio than before, thus opening the door to innovation.

“Less development routine means more time for what matters: growth, scaling intelligent, user-centric digital solution models, and genuine value creation through a modern process-based, rather than document-based, business-to-business approach. At Simplifier, we also leverage the diverse capabilities of AI, for example, to automate routine programming tasks or to minimise error rates and increase the quality of business processes through intelligent testing mechanisms,” stated Simplifier’s CEO, Reza Etemadian.

This strategic partnership is an essential move for Simplifier in expanding its value proposition throughout the Middle East. Developing this collaborative effort with Seed Group would help it enter the regional market and support Dubai’s continued efforts to build a digital economy.

About Simplifier

Simplifier, founded in 2012 and one of the most successful digital pioneers in the field of software development,  is a leading German low-code platform designed to accelerate enterprise application development — especially in complex SAP environments. With a strong focus on security, flexibility, and deep SAP integration, Simplifier enables organisations to digitise processes up to 10 times faster — while maintaining full control over technology, data, and infrastructure. By using a “Fiori-first” approach, open standards (such as UI5), and supporting cloud, on-premise, and hybrid deployments, Simplifier empowers IT teams to build scalable, multilingual business applications with minimal effort – and maximum impact. Its intuitive user interface and support for citizen developers make innovation more accessible than ever. From manufacturing to utilities to the public sector, Simplifier helps companies all over the world to reduce IT complexity, lower costs (OpEx & CapEx), and achieve true digital sovereignty – without compromising on SAP standards or enterprise-grade quality. For more information, visit https://simplifier.io/en/

About Seed Group

For over 20 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East and North Africa region through the support and strong base of regional connections of the Seed Group. The Group’s goal is to create mutually beneficial partnerships with multinational organisations and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region, helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria. For more information, visit www.seedgroup.com.

Simplifier Media Contact

Christopher Bouveret
+4915116301408
christopher.bouveret@simplifier.io

Seed Group Media Contact

Nomarie Jean Lacsamana
+971 4 373 5068
jean@seedgroup.com