PMY Group acquires KOJO to boost its world-leading technology services: Bringing strategic innovation to the UAE’s sports and entertainment scene

Following a busy summer of sport, where PMY Group (PMY) provided cutting-edge technology services to major events like Glastonbury Festival, Wimbledon, The Open, and various venues across France, the company has announced the acquisition of KOJO, an award-winning Australian creative studio specialising in iconic screen stories, immersive brand experiences, and unforgettable sporting events. This acquisition further enhances PMY’s global leadership in technology services for live environments, integrating KOJO’s creative excellence with PMY’s renowned technical expertise.

Leveraging PMY’s strong presence in the UAE — developed via its partnership with Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum — the country is set to benefit from the firm’s enhanced capabilities in sports and entertainment venues. KOJO’s integration into PMY is expected to bring fresh opportunities for sports and entertainment experiences within the region.

With KOJO joining PMY, the company is poised to push the boundaries of live sports and entertainment even further. KOJO has over 30 years of experience in creating captivating brand stories and live experiences for some of the biggest names in sports and entertainment, including AFL, FIFA, and NRL, along with entertainment giants like Universal Studios, Sony Pictures, Warner Bros., and Netflix. This acquisition strengthens PMY’s ability to deliver world-class, technology-enhanced experiences to sports and entertainment audiences on a global scale.

PMY’s leadership in delivering technology-driven sports venues

As PMY integrates KOJO’s creative capabilities, the company’s expertise in building and upgrading technologically advanced sports venues continues to play a key role in its global success. Modern sports fans demand more than just a game; they expect seamless digital access, state-of-the-art stadium design, and real-time interaction, which have become crucial for enhancing audience engagement. PMY has demonstrated its expertise in meeting these demands with fast, reliable technological solutions for some of the world’s biggest sporting events.

A standout example of PMY’s capabilities is the Nassau County International Cricket Stadium, which PMY helped deliver in under six months for the Men’s T20 Cricket World Cup 2024. This project, completed under tight deadlines, is a testament to PMY’s ability to execute complex, tech-driven venues while maintaining world-class standards. PMY’s work on this and other projects underscores its leadership in delivering large-scale venue technology, from advanced digital infrastructure to comprehensive event management systems. Read more about that project here.

With its robust technical capabilities and a growing network of connections across 15 countries, PMY has powered innovative solutions for prestigious venues and events such as SoFi Stadium, US Open Tennis, Glastonbury Festival, alongside events like LIV Golf and the Australian Open. Now, with KOJO onboard, PMY is even better positioned to create technology-enhanced, unforgettable experiences at events around the world.

UAE to witness more entertaining live sports events

As part of PMY’s focus on growing its presence in the Middle East, the acquisition of KOJO will enable the company to expand its influence in the region, which continues to see a rise in world-class sports and entertainment events. Through PMY Group’s partnership with the Dubai-based Seed Group, the UAE is well-positioned to introduce cutting-edge technology and innovation, thereby augmenting the overall experience of sports fans at large venues. This development is expected to elevate the UAE’s status as a premier destination for world-class sports and entertainment events, setting a new standard on a global scale.

Together, PMY and KOJO are shaping a future full of revolutionary experiences, combining technological innovation and creative storytelling to captivate audiences and raise the bar for live entertainment worldwide.

About PMY Group

Your technology partner for the live environment. Enhancing the way people operate and experience venues, places, and major events.

PMY is a global leader in providing technology solutions that optimise the operations, experiences and intelligence of venues and major events. Originating in stadium technology and innovation in Melbourne, Australia PMY now serves over 1,000 clients in 15 countries,

With technical expertise across the full smart technology ecosystem PMY provides a one-stop shop for clients navigating the ever complex and challenging technology market landscape. Delivering this global prowess locally, and flexibly, has seen PMY become a trusted partner for high-profile projects, including SoFi Stadium, Wimbledon, Olympic organising committees, The Open Championship golf, the New York Mets, the US Tennis Association, LIV Golf, various World Cups, and more.

PMY has established itself as a cornerstone in the world of live environments and continues to invest to maintain its market leading technology expertise.

For more information, visit www.pmygroup.com.

PMY Group Media Contact

Catherine Wilcox
+61 434 219 041
Catherine.wilcox@pmygroup.com