Seed Group joins Purple Group in celebrating ‘Purple Tuesday’ to champion inclusivity for people of determination in the MENA corporate and retail spaces

• According to the WHO, approximately 1.3 billion people worldwide live with a disability — an enormous but underutilised customer and talent demographic.
• Purple Tuesday, celebrated by 7,000 organisations across 13 countries, honours businesses that help break down accessibility barriers for people of determination.
• Seed Group has joined Purple Group to champion inclusivity and accessibility for people of determination in the UAE business environment.

In recent years, the global business space has grown increasingly aware of the importance of fostering diversity and inclusion as essential drivers of innovation and growth. Conversations around these topics have shifted from being aspirational ideals to becoming strategic imperatives for organisations worldwide. The people of determination (POD) particularly represent a significant yet often underutilised market group with immense potential to contribute to corporate success. Specifically, the UK is among the leading countries in the world making great strides in this narrative, with London serving as the headquarters for Purple Tuesday — a global movement spearheaded by Purple Group.

In the UAE, this mission has been embraced by Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum. Through its recent partnership with Purple Group, Seed Group is championing accessibility in commercial spaces and advocating corporate inclusion for people of determination in the UAE and the MENA market at large.

The challenge: missing out on untapped opportunity

According to the World Health Organisation, an estimated 1.3 billion people of the global population live with a disability. This number represents an enormous but often underutilised customer and talent demographic.

In line with this, people of determination often face significant challenges in accessing essential services, commercial and entertainment spaces, and corporate offices. This has consequently limited their full societal participation, which further highlights the failure of some businesses to implement better accessibility for the POD as well as the loss of significant market opportunities. The inevitable presence of inaccessible corporate environments overlooks a diverse talent pool that could drive innovation and growth.

The solution: The Purple Tuesday global movement

Purple Tuesday is a global movement with a greater goal of improving accessibility and inclusivity for people with disabilities. Spearheaded by the multinational organisation ​​Purple Group, this internationally participated campaign taps the strategic support of public and private institutions to create environments that support equal participation. With over 7,000 organisations involved across 13 countries, the movement drives changes to enhance customer experiences and raise awareness about the importance of inclusion.

In London, this year’s celebrations included the iconic lighting of Piccadilly Lights and the premiere of the Purple Tuesday Production. Meanwhile, Dubai witnessed its first Purple Tuesday event, which was co-hosted by Seed Group and held at The H Dubai Hotel. Business leaders, volunteers, and key representatives from The Private Office of Sheikh Saeed bin Ahmed Al Maktoum joined the event, which featured a virtual keynote by Mike Adams OBE, Executive Chair of Purple Group.

As a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, Seed Group has undoubtedly become an important partner in this mission by providing a bigger platform for Purple Group’s initiatives in Dubai and the larger MENA region. Thus, Seed Group’s partnership with Purple Group enhances efforts to promote inclusivity, leveraging its influence and reputation to amplify the impact of this important cause.

Through its noble endeavours, Purple Group is gradually able to improve industry standards as well as enhance new market opportunities. Its regional presence thereafter presents a future where inclusivity and advanced accessibility for people of determination have become a strategic need.

Empowering MENA through accessibility

The UAE market’s proactive approach to incorporating accessibility into their market entry strategies is advancing the regional business sphere. It enables corporate and commercial spaces to tap into an underserved market group while strengthening their competitive edge in the MENA region. Indeed, the partnership between Seed Group and Purple Group supports these objectives, with the annual Purple Tuesday initiative driving long-term inclusivity.

About Purple Group

Purple Group is at the forefront of redefining accessibility and inclusion, with a strong focus on empowering people of determination. Through landmark initiatives like Purple Tuesday, we are reshaping business practices to create environments where everyone, regardless of ability, can participate fully. With tailored strategies for the MENA market, Purple Group is driving systemic change, ensuring that inclusivity is embedded in the cultural and economic fabric of the region. Our work challenges norms, paving the way for a more equitable and prosperous future for all. For more information, visit www.purpletuesday.co

Purple Group Media Contact

Charlene Overend
+44 07538934732
coverend@purpletuesday.co