UAE pioneers sustainable trade with new Trade-Sustain-AI initiative

UAE pioneers sustainable trade with new Trade-Sustain-AI initiative

Op-ed by Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum


From the philosophical musings of ancient civilisations to the bustling corridors of modern-day technology hubs, the journey of artificial intelligence (AI) is a testament to humanity’s insatiable quest for innovation. The concept of AI has traversed millennia, evolving from the mechanical wonders of ancient automatons to the transformative force driving sustainable trade initiatives worldwide.

Its origins can be traced back to ingenious creations dating back to 400 BCE that captured the imagination of thinkers and tinkerers alike, symbolising humanity’s earliest foray into the realm of artificial intelligence. Fast forward to the 21st century, AI now stands as a pillar of modern civilisation, reshaping industries, economies, and societies with unprecedented vigour. 

Across the globe, nations are harnessing the power of AI to optimise supply chains, enhance logistics operations, and foster greater resilience in the face of climate change. From predictive analytics guiding inventory management to AI-driven algorithms optimising shipping routes, the integration of AI technologies into trade ecosystems holds the promise of a more interconnected and resilient global marketplace.

In this landscape of innovation and progress, the UAE leads by example, pioneering initiatives that bridge the realms of technology, sustainability, and trade. The recent launch of the Trade-Sustain-AI initiative during the TradeTech Forum stands as a testament to the UAE’s unwavering commitment to driving positive change on a global scale.

By leveraging AI to enhance the sustainability of global trade, the UAE not only reinforces its position as a dynamic hub of innovation but also underscores its dedication to inclusive progress. Collaborative efforts with esteemed partners such as ADIA Lab, Core42, MBZUAI, and Maqta Gateway exemplify the UAE’s commitment to fostering cross-sectoral partnerships that transcend geographical boundaries.

The visionary outlook of our exceptional leaders encapsulates the essence of the UAE’s approach, emphasising the importance of technology in reshaping the future of trade while ensuring equitable access to its benefits. 

At Seed Group, we stand at the forefront of this undertaking, witnessing firsthand the profound impact of AI-driven initiatives on the entrepreneurial ecosystem.

I find immense pride in witnessing the launch of this initiative, as it embodies the fusion of innovation, sustainability, and inclusivity—values deeply ingrained in the UAE’s ethos. The strategic focus areas outlined within this initiative underscore its transformative potential. From optimising shipping routes to mitigate fuel consumption and carbon emissions to enhancing traceability in supply chains, every facet is meticulously crafted to drive positive environmental impact while bolstering trade efficiency. 

Such proactive measures not only align with the UAE’s ambitious sustainability goals but also position us as global trailblazers in adopting cutting-edge technologies for the greater good. The UAE spearheads this paradigm shift, and I am honoured to be part of a nation that dares to rewrite the future of trade.

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