SEED Group is a diversified Group operating in industries including technology, healthcare, tourism & hospitality, and real estate. Since its conceptualization in 2000, the group has transformed into a front-runner in multiple business sectors. Our greatest strength lies in forming strategic partnerships with organizations looking to establish a strong presence in the GCC. Our advantage is the extensive knowledge and invaluable expertise we possess of the MENA business landscape and our commitment to advancing the interests of our partners. We strive to provide service excellence and a unique experience to all clients through our professional and passionate team.


The group’s vision is simple. We seek to improve the quality of life for our partners by continuously improving our products, services, and delivery systems.


Our mission is to deliver to our partners what we promise them, and strive to exceed their expectations.


As SEED Group, we are passionate about business in the region. This sentiment applies to our executives as well. Our management team is comprised of experienced entrepreneurs and industry specialists, bringing years of experience both internationally and in the GCC. They cultivate our strong culture, and work tirelessly to help our partners scale, grow, and succeed.

  • Hisham Al Gurg

    CEO & Co-Founder

  • Ihab Elkhalili

    Technology & Telecom Advisor

  • Peter Gray

    Legal Advisor

  • Abdul Wahab Al-Halabi

    Financial & Investment Advisor

  • Ted Howard

    Leisure & Entertainment Advisor

  • Khaled Kaawar

    Real Estate & Hospitality Advisor

  • Avsar Koc

    Hospitality & Tourist Advisor

  • Andrea Raimondi

    International Expansion & Legal Advisor

  • Karl Ibrahim

    Creative Director Advisor

  • Rachel Dowes

    Branding & Marketing Advisor

  • Tariq Sanad

    Finance Advisor

  • Sami Mekki

    Public Safety & Forensics Advisor


Dubai owes its transformation into a modern port city and commercial hub to one of the more successful rulers in the Middle East, the late Sheikh Rashid bin Saeed Al Maktoum. His famous line, "My grandfather rode a camel, my father rode a camel, I drive a Mercedes, my son drives a Land Rover, his son will drive a Land Rover, but his son will ride a camel." reflected his concern that Dubai's oil will run out in a decade or two. Thus he worked to build up an economy in Dubai that could survive the end of Dubai's oil boom.

Seed Group traces back its conceptualization to the time of independence of the United Arab Emirates. Strongly influenced by Sheikh Rashid bin Saeed Al Maktoum’s famous lines; Seed Group has been an innovator and change leader growing from its modest beginnings to being one of the strong forces to reckon within the region. We believe strongly in delivering winning business outcomes through our deep industry experience and a doing business harnessing the latest technology. Our focus is on our partners and to create successful and adaptive businesses and solutions to keep them engaged and satisfied.

Seed Group is a market leader in its niche segments in the region. In the last few years which have been tumultuous for businesses across geographies; I am proud to say that Seed Group has not only survived but expanded its horizon of vision and operation and delivering solutions appreciated and haled by its partners.

In the coming years, Seed Group wants to continue exceeding our customer and stakeholder expectations and facilitate growth and prosperity for our economy. We look forward in the years to come to become a company recognized globally for its comprehensive portfolio of services, a specialist's approach to delivering innovation and its commitment to sustainability, customer orientation and being thought and change leaders.


Sheikh Saeed bin Ahmed Al Maktoum



SEED Group has become a notable force in the technology, healthcare, hospitality, and telecommunications landscape in the GCC. We have achieved this with a combination of strategic partners, active ownership and business investments. There are two ways you can do business with us:

We Partner

Over the past 16 years, we have formed strategic alliances with leading global companies representing diverse regions and industries. They have propelled their business interests and goals in the MENA region through our support and strong base of regional connections. Our goal is simple, to create mutually beneficial partnerships with multinational organizations and to accelerate their sustainable market entry and presence within the GCC.

We Invest

At SEED Group, we are truly passionate about business in the region. We have a diverse mix of companies that we own and/or invest in. Through board participation, our regional experience, network and financial strength, we strive to make our companies best-in-class. Our brands and relationships are built on trust, integrity and an above-and-beyond delivery. If we cannot add significant value, we don’t invest.

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