Resources

Free reports and guides to help you successfully enter the MENA region and innovate in the ever-changing business and technology landscape.

Download essential insights, reports, guides, ebooks, infographics, and more to help you navigate and win in the region.


5 inventions that made their debut at the World Expo you probably didn't know about
A look at some of the most promising discoveries that are now world-renowned, which you probably didn’t know were first shown to the world during previous World Expos.

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Top 10 innovations at Dubai Expo 2020 you shouldn't miss
A list of our top ten innovative showcases at the Dubai Expo 2020 that you should not miss, all of which demonstrate a massive display of ingenuity, creative expression, civilisation, and growth.

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A look back at Dubai's humble beginnings in light of the future-focused Expo 2020
A look back at Dubai's fascinating journey, from its first mentions in travel books in the 10th century to a city of superlatives shining on the world map in the 21st. This guide will help you in delving deep into the past to become acquainted with the humble beginnings of this amazing city.

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7 benefits businesses stand to gain from Dubai Expo 2020
A list of all seven ways you will benefit from the world's largest show, whether you are a business participating in the Expo, someone operating in Dubai while the Expo is on, or simply one that is just visiting Dubai to witness this exceptional event.

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Dubai Expo 2020: A beginner’s guide to the world’s greatest show
This guide compiles all necessary information to keep you up to date on this global event, providing basic information organised by a few key questions.

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The art of expansion: How to take your business to new markets and all you need to know
Examine why expansion should be the ultimate goal of all businesses, as well as the strategies and visions woven around the potential to expand and enter new markets in search of new customer bases, increased sales revenues, or simply a wider reach.

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How to gain a competitive advantage by managing your talent effectively
An infographic describing the role of effective talent management in an organisation, as well as six reasons why investing in talent management should be a priority for every business seeking a competitive advantage.

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The key to saving time and money in international business ventures
An infographic describing the role of effective talent management in an organisation, as well as six reasons why investing in talent management should be a priority for every business seeking a competitive advantage.

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10 start-ups to watch out for valuable lessons in expansion and customer diversification
An overview of why expanding into new markets is a good way to increase the profitability of your existing business, as well as the questions you should ask yourself before starting to expand.

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Questions you should ask before your business enters new markets
An overview of why expanding into new markets is a good way to increase the profitability of your existing business, as well as the questions you should ask yourself before starting to expand.

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The ultimate guide to starting a business in Dubai
A definitive guide to everything a company of any size needs to know about doing business in the thriving emirate of Dubai.

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The 10-step process for setting up a business in Dubai
A detailed guide designed for any aspiring entrepreneur or established business owner looking to relocate to Dubai to familiarise them with the process and documentation required, as well as to help them prepare for the process before it begins.

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Setting up a business in Dubai: An overview of all costs
An overview report that analyses the monetary aspects – both visible and hidden – of establishing a business in the city of Dubai in order to keep your business running, growing, and profitable.

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Five key techniques to market your way to success in the UAE
A considered look at the key marketing techniques that foreign companies must master in order to stay ahead of the competition and market their way to success in the United Arab Emirates.

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The benefits and challenges of doing business in the UAE
An infographic outlining the challenges and benefits of doing business in the UAE, created by our expert team to help you better understand the industry and the related ecosystem.

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The right way to do business in the UAE: Do's and Don’ts
If you are thinking of bringing your business to the UAE, this guide will provide you with a list of dos and don'ts that you should be aware of before you enter the market to help you navigate your way to a successful start.

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5 winning strategies to enter the UAE market
An effective entry strategy is not only the preferred way to enter the UAE's distinct market; it is the only way. Here, we will look at the five most successful market entry strategies from which you can choose to ensure you put your best foot forward and get off to a good start.

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